Who We Are

Generation Green:  Founded in 1998 as a project of Citizen Action, Generation Green gives parents an effective voice in advocating for an environmental policy that protects children.  In addition, Generation Green encourages its many members and others to be environmentally conscious consumers and exercise the power of their pocketbooks by voting with their money.  Generation Green’s outreach program is parent friendly and parent focused.

Sponsoring Board Co-chairs:

Raffi 
A Children's Troubadour
Author and Performer


Raffi is an internationally acclaimed family entertainer, songwriter and author whose ecology advocacy is a blend of his love for children and for the Earth.  In addition to his music, Raffi lectures on the benefits of "A Child-Honoring Society" and has developed A Covenant for Sustaining Children.  His autobiography, The Life of a Children's Troubadour,  was published in the fall of 1998 by Homeland Press. 

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Dr. Lynn Goldman
Mother and Scientist

In 1993, Dr. Goldman, a pediatrician and epidemiologist, was appointed as Assistant Administrator for the EPA's Office of Prevention, Pesticides and Toxic Substances.  Under her watch, the EPA expanded our right-to-know through the Toxics Release Inventory and overhauled many of the nation's pesticide laws.  Currently, she is Principal Investigator on Children's Health for the Pew Environmental Health Commission. Dr. Goldman was interviewed by The Green Report, Generation Green's newsletter, in 1999. To read that interview, click here.

Sponsoring Board Members

Staff:

Rochelle Davis
Executive Director

Rochelle Davis is the founder of Generation Green, and has extensive experience in advocacy and educational efforts related to environmental issues, particularly those involving children's health. She is the co-author of the cookbook and healthy eating guide Fresh Choices: Easy Recipes for Pure Food When You Can’t Buy 100% Organic, and she is also the executive director of the Illinois Healthy Schools Campaign. Here she is shown with her niece when they appeared on NBC-Chicago News in 1998. NBC-Chicago News broke the story about toxic toys, one of the issues on which Generation Green has successfully advocated. 

Cheryl Bondy Kaplan
Associate Director
Cheryl Kaplan has extensive experience in fundraising, finance, marketing, communications and public policy. She has an undergraduate degree in Economics and Public Policy from Duke University and a Master of Business Administration from Northwestern University’s Kellogg School of Management. Her responsibilities include development, event planning, and communications.

Jeff Bouley
Communications Specialist

Jeff has previously worked for trade magazines and association publications dealing with environment and healthcare issues. He currently handles the writing and design of many of Generation Green's materials, such as newsletters, action alerts, membership kits and brochures, and he maintains the Web site.

Mary Guthrie
Membership Coordinator
Since the mid-1980s, Mary has implemented membership programs for many environmental and consumer organizations. She engages in outreach activities for Generation Green, and helps to write and edit materials for members. She also does book reviews for the Web site.