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A New Year, and a Fresh Start  

Rochelle Davis, founding executive director, Generation Green

February 2007

As you know, we’ve been working in partnership with the California-based Center for Environmental Health (CEH) for more than a year, and the combination of Generation Green’s grassroots-based approach and letter campaigns has meshed very well with CEH’s strong record as an advocate protecting children’s health from environmental exposures, which uses the power of the courts, in many cases, to take corporations to task.

The fact that our skills sets and strengths are so complementary is now leading to a natural evolution: That Generation Green and CEH will come together not just as partners but as one organization. allow the grassroots power of Generation Green to work more seamlessly in concert with CEH’ policy expertise, litigation power, media savvy and lobbying abilities. As such, beginning in January 2007, Generation Green will become a project of CEH.

What changes should you expect? Good ones, to be sure. In basic practice, Generation Green won’t change in the way it approaches issues. The strength of Generation Green is its membership, and that will continue to be the case. There will still be seasonal newsletters and regular action alerts and various campaigns against important environmental health issues, from lead exposure to pesticides. The look of the materials and Web site will change, but the focus won’t.

I have been proud to serve as executive director of Generation Green for more than eight years now. I am also proud to leave the membership with a stronger organization that now also has more muscle than ever before to press government and corporate American for changes to protect our families’ health.

To learn more about CEH, visit their Web site at www.cehca.org.